Our Story

Built on Five Generations of Art and Education

We are, first and foremost, family. The roots of Scadoodle date back to 1888, to Benjamin Franklin Dally. One of 11 children, Benjamin Dally served in the first World War, where he was injured in the cavalry. Unable to serve further, he made his living as a penman and painter, detailing carriages and surreys, as well as making toys for his own children.

His son, Wayne Dally, my grandfather, carried on the artistic tradition in his painting, designing and painting billboards, shop signs, and window displays for the local stores.

Wayne married a twinkly woman named Pat (my grandma) whose love for all creatures great and small led to their house being full of love, laughter, and imagination. While Wayne continued the tradition of making toys for their five children, Pat introduced a passion for education.

My mother picked up on both of these talents, leading the way in early childhood educational structure while painting murals, creating lawn and home decor, and making art an inextricable part of my and my brother's childhood.

And now it's my turn. After dancing around the idea of being an artist for decades, and after finding the man of my dreams and settling down, I launched Scadoodle in earnest in 2018. My children are learning, helping me create, and bringing their own talents and imaginations into this endeavor.

The name is a loving nod to my grandparents, whose fondness for garage sales and colorful vocabulary meant they always had "Scads and oodles" of everything you could ever want. 


Scadoodle is one step in a long line of family history, a tradition of sharing art and imagination with our children, and now with yours as well. 

I cannot tell you how much it means to share this legacy with your and your family, and I sincerely hope our products bring the same joy and wonder to the children in your family as they have to the many generations of mine.

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Waupaca WI, 54981 USA

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